Marriott International plans to open almost 40 luxury hotels this year.
The hospitality giant currently has a network of hotels and resorts in 60 countries.
The expansion is part of a development pipeline of 200 properties covering 25 new countries, from Iceland and Nepal to Cuba and the Philippines.
The company aims to cater to a new affluent traveller across eight luxury brands including Ritz-Carlton, St Regis, W Hotels, The Luxury Collection, EDITION and JW Marriott.
This year’s plans include new JW Marriott hotels in Nashville and the Maldives; six Ritz-Carltons; two St Regis properties; seven Edition hotels including Bodrum, Barcelona and Abu Dhabi and eight W hotels ranging from Tel Aviv and Dubai to Brisbane and Panama City.
Global brand officer Tina Edmundson said: “From former palaces in Venice and Vienna, to skyscrapers in Hong Kong and Dubai, to intimate, remote escapes in the Maldives and Mexico, the breadth of our portfolio is incomparable and allows us to surpass the expectations of our guests around the globe.
“We see luxury as a launch pad for self-actualisation, with bucket lists evolving from where you want to go to who you can be.
“With data showing a global shift in perception around luxury, we are uniquely positioned to provide personalized and truly differentiated experiences that resonate with this next-generation jetsetter.”
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