Former Google executive Eitan Reisel has been named as chief revenue officer at hospitality industry start-up Sweet Inn.
Reisel will accelerate the Tel Aviv-based company’s growth as a global brand by developing data-driven technology to power its real-time, location-specific customer service touchpoints.
Reisel will head Sweet Inn’s sales, marketing and data departments, reporting to CEO Paul Besnainou.
Sweet Inn offers stylish holiday apartments in more than ten major cities worldwide.
Reisel joins Sweet Inn following a career in senior leadership roles at some of the world’s largest and most sophisticated brands, including Google Israel.
He said: “This international company delivers a unique new way to travel and explore the world in comfort and style, and I am confident that we will grow this dynamic, unparalleled travel concept to new heights.
“Travel has always been my passion, and combining data-driven marketing with Sweet Inn’s commitment to innovating and elevating the customer experience will help us rapidly expand this unique proposition around the world.”
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