The first Virgin hotel outside the US is due to open in Edinburgh.
The 225-room ‘lifestyle’ property is expected to open in 2020.
The hotel will be located in the historic India Buildings in Edinburgh’s Old Town near the Royal Mile.
Multiple dining and drinking outlets will be incorporated in the property, described as being a “stunning mix of old and new, reflecting the city’s eclectic and energetic style”.
Virgin Group founder Sir Richard Branson said: “Edinburgh is such an iconic city and we’re thrilled to be able to say it will be the home of the first Virgin hotel in the UK and across Europe.”
He added: “My grandparents were from Edinburgh and my wife Joan is also Scottish.
“The people of Edinburgh have been so great in welcoming us to their great city; we can’t wait to open our doors to people across the country and, indeed, the world.”
Virgin Hotels has ambitions to expand across European capitals with properties in London, Paris, Berlin, Rome, Madrid and Istanbul in addition to key cities in South America.
The chain’s first hotel is in Chicago with others planned for San Francisco this year followed by Washington DC, Dallas and Nashville in 2019 and New York, New Orleans, Palm Springs and Silicon Valley in 2020.
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