Manchester airport is to maintain its profile in the Midlands by agreeing to continue as a sponsor of Birmingham Pride for the next three years.
The airport will brand and name the Cabaret Marquee, which will be known as Manchester Airport Cabaret Stage, as it did last year.
Airport staff will attend over the spring bank holiday weekend on May 26-27 to join the parade celebrations and promote its 210 global routes, particularly a new San Francisco service.
A competition to win a £2,000 travel voucher which can be redeemed for a holiday to San Francisco from Manchester airport for two people is included as part of the sponsorship.
Airport head of marketing Patrick Alexander said: “We are delighted to be working with Birmingham Pride for at least another three years to support such a worthwhile event.
“Last year we sponsored five Prides across the UK as they are a terrific way to thank our passengers from across our extensive catchment area, plus our staff love getting involved.
“We have hundreds of thousands of passengers from the West Midlands and we are delighted to be back in Birmingham for the next few years showing them our gratitude and thanks.
“We look forward to working closely with the Birmingham Pride team again on what I am sure will be a world class event in May, and wish everyone the best of luck with our San Francisco holiday competition.”
Birmingham Pride festival director Lawrence Barton added: “This year’s event will be bigger and better than ever with a host of exciting announcements to come over the coming months.
“We’d like to thank Manchester airport for their support, which helps great causes across the city. Plus we are delighted that Pride fans will have the chance to win an incredible holiday to San Francisco.”
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