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Scenic to promote all its escorted tours via the trade

Scenic will be actively promoting all of its escorted tours to the travel trade from this month.

The luxury cruise and touring specialist began selling its new Egypt and Jordan itineraries through agents last year, and will now market its Australia, New Zealand and Americas product to the trade.

The Natural Wonders of the Americas, Iconic Wonders of Australia and New Zealand, and Ancient Wonders of Egypt and Jordan brochures are available digitally, with hard copies available on request.

The operator will promote its tours in print advertising, newsletters and on social media.

Scenic said its Egypt and Jordan tours had proved popular with agents, with trade bookings accounting for 60% of sales.

A 10-day Icons of Peru itinerary starts at £4,195 and takes in the Sacred Valley of the Incas, Machu Picchu, Cusco and a visit to a community school supported by Scenic.

The Tastes of South Australia trip includes tours of Adelaide, Flinders Ranges and the Clare Valley and Barossa Valley wine regions. The 17-day itinerary starts at £3,995.

Excursions on Scenic’s Grand Australia Tour include a dining experience at Uluru, a catamaran trip to the Outer Barrier Reef, and a helicopter flight and seaplane ride over Sydney Opera House and Sydney Harbour Bridge.

All tours include flights with either British Airways or Air Canada and feature Scenic Enrich cultural experiences.

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