Shearings Holidays has put together an online toolkit for agents themed around its turn-of-year marketing campaign.
It includes a downloadable mini-brochure called This is 2018, downloadable digital banners, posters and window displays, and visuals and videos for agents to use across different channels.
The operator’s first trade toolkit is designed for agents to share holiday ideas with customers and is timed to coincide with its This is Shearings peaks campaign, which went live on December 27.
Managing director Jane Atkins said: “We wanted to give agents something tangible that they could use to promote our products, as we know there is so much to choose from both in the UK, Europe and now across the world.
“We’ve tied it in with our January marketing campaign, so everything follows through. We hope agents will find having some key marketing assets at their fingertips really useful.”
The mini-brochure can be white-labelled for agents to use and downloaded as a PDF for customer communication, while its traditional point-of-sale posters can be printed out in A4 or A3 size for window displays.
As well as six digital banners, Shearings has produced a range of sample tweets and Facebook posts for agents to cut, paste and amend to promote its holidays.
Shearings is also encouraging agents to join a new closed Facebook group that features the operator’s latest product offerings and exclusive competitions.
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