Almost one million people are expected to visit a Tui travel agency or the operator’s website to search for summer holidays on ‘Sunshine Saturday’ this weekend.

It is predicted to be the busiest day of the year for bookings according to the UK’s largest travel firm, based on booking figures over the past five years.

Turkey, Montenegro, Halkidiki, Croatia and Cape Verde are expected to be this year’s hot spots with a predicted rise in ‘mid haul’ holidays.

Traditional seven and 14-night beach breaks are likely to be shunned in favour of ten and 11 night holidays, which are expected to become the “new normal,” according to Tui.

Holiday bookings in store peaked at noon this time last year with Tenerife, Palma and Lanzarote the top three destinations.

Goa, Costa Rica and Vietnam are tipped to be the high demand long-haul destinations together with multicentre holidays.

New Asia cruises Marella Explorer for 2018 include Koh Samui in Thailand.

Tui UK and Ireland commercial director  Richard Sofer, said: “Over the last few years we’ve seen an early booking trend for summer holidays and this week we expect this trend to continue with our busiest booking day of year taking place on Saturday.

“This year we expect to see Brits returning to classic mid-haul favourites such as Turkey and exploring new destinations such as European hotspot Montenegro, which is set to be the new mid-haul gem, as people look for holidays that offer more than just a week on the beach.”

Tui Airways spent more than 41,000 hours in the air last summer jetting millions of holidaymakers away, which equates to flying around the world more than 600 times.