P&O Cruises has once again turned to actor and comedian Rob Brydon to front its new TV advert.

The ad, to air on Christmas Day, is scheduled to coincide with the cruise line’s peak turn of year booking period.

P&O Cruises’ ad focuses on how the onboard experience makes you feel.

The experiences passengers enjoy on and off board have been central to P&O Cruises’ This is the life campaign, which is now in its fourth year.

Brydon has now appeared in three P&O Cruises adverts.

Paul Ludlow, P&O Cruises senior vice-president, said: “Here at P&O Cruises we offer much more than just a holiday – our cruises are a chance to experience something out of the ordinary, and live the good life.

“Our new TV advert underlines the sheer breadth of experiences that can be enjoyed on board and celebrates all that a P&O Cruises holiday has to offer.

“I’m confident that it will inspire many more people to try cruising.”

P&O Cruises is offering low deposits, extra on board spending money and ‘enticing prices’ as part of its peak booking period promotion which runs from December 21 to March 5 in 2018.

The advert is set to premier during ITV’s Victoria on Christmas Day.