Carrier has brought out its most-trade friendly turn-of-year campaign to date.
The campaign, called The One, is focused on finding holidaymakers “the one holiday, the one experience, the one not like all the others”.
The operator has put all its January offers into a special guide, which has been over-branded by 30 key travel agent partners. It is divided into six sections to showcase the different types of holidays, such as ‘the one for adventure’ and ‘the one for family’.
Agents will also receive dedicated social media and video content to promote Carrier’s offers, window displays and new functionality on the operator’s website allowing agents to filter the best offers.
Head of marketing Natasha Towey said: “I’m thrilled to finally share details of our annual peaks marketing campaign. In line with our new trade-focused strategy at head office, The One is our most trade-friendly marketing campaign yet.
“We know how busy our travel agent partners are during the January peak booking period and wanted to offer assistance and reassurance that Carrier is the one to help them navigate through this demanding time. All of our trade support initiatives, tied to our peaks campaign, are designed to show travel agents that we are the one for them and we’re excited to work alongside them to kick start their January sales.”