Gallery: Jet2holidays Partnerships2success Conference awards
Jet2holidays is to launch a revamped trade website in the next three weeks, with tools to help agents find customers the best deals.
New features will include a reminder that customers have returned from holiday which has a button that agents can click to send them an over-branded emails encouraging them to make further Jet2holidays bookings through their local agent.
A holiday calendar feature has also been designed to help agents find customers who have a destination in mind find a cheaper alternative travel date.
Agents, some of whom were consulted on additions to the website in its testing phase, will also be able to complete training modules, hear the latest Jet2 news and download posters available for printing, emailing or sharing on social media.
Speaking at Jet2holidays’ Parnerships2Success conference for 250 independent travel agents, head of trade Alan Cross said: “Other people’s websites are a booking system, ours is a sales system. We’ve provided tools that agents want and need to help sell more of our holidays.”
In his keynote speech, chief executive Steve Heapy referenced the new website, saying: “It will be even faster, better looking and even easier to book as of December.”
He also revealed that the operator was to add a feature on Jet2holidays’ main website where customers can search by postcode to find their nearest independent travel agent that sells Jet2holidays.
One agent in the conference said the move raised concerns over the lack of price parity, but head of trade Alan Cross told Travel Weekly: “Agents are going to get traffic and customers they’ve never had before, and the customers who already want to book through an agent will still go straight to them.”
The site will be optimised to work on desktop, tablet and mobile.
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