Carnival UK has announced major changes to its sales teams.

Cunard is recruiting an 18-strong sales force, while P&O Cruises has made two senior appointments.

Carnival UK split Cunard and P&O’s sales teams in September to “solidify brand distinction” and forge stronger links with agents.

Cunard’s vice-president of UK sales, David Rousham, said a recruitment drive is well under way, including for a team director.

“I have been asked to build an 18-strong sales team,” he said.

“In the past, we have had the same people looking after travel agents for P&O and Cunard.

“We need to establish those relationships directly with the right agents. We feel the way to do that is with our own dedicated team.”

It follows news that Cunard will add a fourth ship to its fleet in 2022 – its first new ship in 12 years.

Meanwhile, two Carnival UK directors with roles across both brands have been appointed to positions solely with P&O Cruises.

Nathaniel Sherborne, currently director of national partnerships for Carnival UK, will become trade sales director for P&O Cruises, with responsibility for travel agent sales revenue.

And Shane Riley, currently director of retail, new business and onboard sales for Carnival UK, has been appointed director of trade engagement and onboard sales for P&O Cruises. He will be responsible for sales operations, including agent promotions, events, communications and sales support; regional sales and training; and future cruise on board sales teams.

The changes come into effect on December 1.

P&O Cruises is also seeking to recruit a director of distribution.

MoreP&O Cruises ship to take centre stage on The Apprentice

P&O Cruises announce two appointments in leadership shake-up