Air France-KLM revamps loyalty scheme

Air France-KLM revamps loyalty scheme

Changes to Air France-KLM’s Flying Blue loyalty scheme aim to provide a clearer reward scale and more choice in the use of accrued miles for travel.

Revamps to programme will be available from April 1, 2018, with further changes planned for June.

Changes include the ability for members to gain flight miles through buying additional services such as a la carte menus on Air France flights, additional baggage allowance, or reserving economy comfort seats on KLM flights.

Award tickets will no longer be limited per flight but offered until the last seat is available for sale across Air France, KLM, HOP, Joon and Transavia services.

Air France-KLM chairman and chief executive Jean-Marc Janaillac said: “With Flying Blue, we are enhancing the travel experience for several million passengers while at the same time creating value for our group.

“The programme has become an essential travel companion and the common foundation for all Air France-KLM’s airlines to provide optimum service quality for customers.

“Adapted to simplify our members’ experience and increase our attractiveness, the new Flying Blue programme will support our commercial offensive as well as our strategy to personalise customer service.”

Flying Blue loyalty programme vice president Frédéric Kahane added: “Meeting customer’s expectations by being simpler and more personalised was a key driver in this two year project for reinventing Flying Blue.

“We aim to have Flying Blue as a leading airlines’ loyalty programme by listeningto our customers and adapting the programme.”

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