Parts of airport parking brand Purple Parking have been acquired by Holiday Extras.

The travel extras specialist has taken on Purple Parking’s brand and website.

The deal was completed via a pre-packaged administration sale. It follows Purple Parking’s inability to secure a buyer for the whole business.

Duff and Phelps have now been appointed administrators for the remainder of the firm.

A total of 36 Purple Parking booking agency staff will transfer to Holiday Extras under Tupe regulations.

Purple Parking was established more than a quarter of a century ago offering car parking at 25 airports including Heathrow, Gatwick, Stansted, Manchester and Luton.

Holiday Extras chief executive Matthew Pack said: “Our acquisition of Purple Parking’s online assets is focused on providing continuity of service for Purple Parking’s customers, suppliers and distributors.

“Whilst the pre-pack purchase sees us responsible for new bookings made from November 3 via the brand, we are also focussed on ensuring that every customer that had an existing booking with Purple Parking, has their parking arrangements honoured.

“We are in discussion with all car parks and are very pleased with the response so far. Customers should travel as planned, Holiday Extras are here to answer any queries on 0800 083 9689.”

Pack added: “We intend to use our proven expertise to make the Purple Parking booking experience faster, easier to use, and an integral part of the Holiday Extras suite of services.”