Gold Medal and Pure Luxury experienced double-digit growth in September as a result of its agent sales campaign in its “mini-peaks” season.
Three seasonal sale brochures and magazines, with a combined 118 pages of long-haul holiday inspiration and tactical travel deals, were produced to help agents sell, and the dnata brands’ ten key account managers visited more than 400 agents and attended 20 specialist events, shows and conferences during the month, in which travel agents earned £67,291 in Farebank Rewards points.
North America and the United Arab Emirates were the top selling regions during the peak period, with bookings to New York up 35.3% for both long-haul operators year on year and Dubai sales up 13%. Pure Luxury reported a 225% boost in Orlando bookings and a 106% increase in sales to Las Vegas as it cashed in on demand for luxury US holidays.
There was also a 13% increase in first class flight bookings and 9% rise in premium economy revenue.
Saturday September 30 was the highest performing day for the operators since January 28, with more than £1 million of trading carried out.
Colin Currie, head of sales at Gold Medal and Pure Luxury, said: “We’re thrilled that our customer-selling tools helped agents maximise opportunities during the mini peaks season.
“While sales brochures are an essential asset, these great results also reflect the hard work of our team of key account managers across the country and reinforce the importance of being on hand to provide agents with the right level of support during such a key booking period.”
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