Belleair Holidays has appointed Emma Lelliott as head of trade sales.
Lelliott joins from Alpharooms where she was head of sales and operations for two years.
She has also held positions at Medhotels, Tui and Thomas Cook.
Account manager Sarah Hillier will be leaving Belleair at the beginning of November.
Lelliott, who started in her new role this week, will oversee trade sales for both Belleair and its sister company, Magic Rooms.
The operator is about to launch its new brochure and will host a fam trip to Malta in November.
Lelliott said she was looking for a new challenge after leading the relocation of the operations team at Alpharooms to India.
“I’m going to be working closely with all our trade partners and independent agents to boost our brand awareness and show what we have to offer,” she said.
“A lot of people still think we just do Malta but we can do any tailor-made itinerary.
“The new brochure showcases the range of places we go and will be hitting agents’ desks from Monday (Oct 30).”
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