Picture Caption L-R: Sasha Darling, agency sales executive; Simon McIntyre, head of sales; Charlotte Yeomans, agency sales executive; Hannah Eldridge, agency sales executive.

Inghams has become Tipto’s 22nd supplier member.

The ski specialist hopes to use its membership to reach out to new agents and educate existing ones on its latest training opportunities and trade activity.

Inghams group head of sales Simon McIntyre, said: “The Tipto format provides an excellent platform from which to engage with agent partners, reaching out to new agents that we haven’t worked with previously but also talking to and updating agents who know the Inghams brands well.

“We’ve got lots to talk about including exciting product developments, a new learning portal, The Academy, and our new agent website; plus so much more.

“Having worked with Lorna and the team at Tipto before we’re aware of the quality of events and value it offers.”

Tipto chairman, Jane Atkins, added: “We are keen to help Inghams educate and update agents on their latest product developments, training modules and incentives; and we are confident the roadshow, SuperShow and training format will help them achieve their aims of maintaining agent relationships whilst also developing brand new ones.”