A campaign to bring clean water to Ugandan schoolchildren is to be unveiled by industry charity Just a Drop at next month’s World Travel Market in London.

The Clean Water for Uganda campaign aims to provide 30 biosand filters to three Ugandan schools, bringing clean safe water to 1,279 pupils and their teachers.

The campaign aims to raise £1,980 and will run throughout November.

Every donation towards the campaign will be match funded by WTM, doubling the impact of each donation.

Just a Drop founder Fiona Jeffery will join a discussion on the benefits of creating shared value partnerships at WTM’s Responsible Tourism Day on November 8.

Jeffery, former chairman of WTM, said: “Just a Drop was launched at WTM in 1998 and key to the charity’s endurance and growth has been the development of successful strategic shared-value partnerships with travel sector companies.

“These partnerships have worked two ways; firstly fulfilling our partners’ business needs, whether engaging with employees, satisfying environmental considerations or utilising Just a Drop’s knowledge of the social challenges of developing and working in new markets; and secondly transforming lives across the globe with clean, safe water and sanitation.”

WTM 2017 will see the return of Just a Drop’s ‘This Bottle is a Lifesaver’ fundraising initiative, due to last year’s success.

Reusable water bottles will be available for a £3 donation from the Just a Drop stand, with free water refills available from various water stations located around the exhibition. Water stations this year include Affordable Car Hire, Air Europa and Skål International.

Donations received at last year’s WTM have supported 437 children at sanitation education, according to the charity.