Scheduled flight specialist Faremine has become the latest associate member of the Association of Touring and Adventure Suppliers.
Faremine provides its online reservations system to more than 600 UK travel agents and tour operators, and said it felt the time was right to further embrace the touring and adventure sector.
Head of sales, Chris Oakes, said: “Faremine is delighted to be joining our Atas partners as an associate member and we are sure our area of expertise, being a scheduled flight specialist, will be complementary to their existing portfolios and proposition.
“Consumers seem to be now even more hungry for adventure and experiential travel, and the industry must be fit for purpose to deliver these experiences.
“With adventure travel and the touring market – once limited primarily to gap year-takers and the over 50 market now becoming more mainstream and accessible – there was no better time for Faremine to get involved.”
Oakes added: “Faremine is an online reservations system which is has amazing functionality and is easy to use. However, we pride ourselves on the personable service and expertise delivered by our UK call centre teams.
“Faremine is part of long-established flight consolidator Gazelle Travel Ltd, a family-owned business established over 37 years which built its reputation through integrity and service.
“Relationships with our agents and tour operators are paramount, and we ensure we continue to deliver the highly regarded levels of service our clients deserve and are accustomed to.”
Atas was formed in April, 2017, and currently has 27 core supplier members in addition to nine associate members.
It is due to hold its first conference in Birmingham on October 18.
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