Luxury operator the Inspiring Travel Company has confirmed expansion into the ski sector with a dedicated programme.

Chalets is six top European resorts – St Anton, Courchevel, Méribel, Val d’Isere, Verbier and Zermatt – are featured.

The ski venture will also include long-haul with the planned addition of winter holidays to Canada.

The move in to winter sports holidays follows Chester-based company rebranding from ITC Luxury Travel.

A number of the fully catered chalets featured in Europe are family friendly with babysitting services, playrooms, bunk beds and cinemas.

Senior product manager David Pointer said: “The Inspiring Travel Company has been crafting tailor-made luxury beach holidays for over 40 years and with this expansion into the luxury ski market, we can now cater to those who treasure a week in the mountains as much as a fortnight on a tropical island.

“The standard of the accommodation and the immaculate service available within our ski portfolio is on a par with our most high-end luxury beach resorts and we look forward to working with agents to create bespoke European ski packages for their clients this winter.”