More than 200 frontline travel sellers will learn more about America after Brand USA was announced as the official destination partner of the inaugural Association of Touring and Adventure Suppliers Conference this autumn.
The event takes place at Birmingham’s International Convention Centre on October 18, and will include training sessions, an immersive trade show and a gala dinner and awards.
Atas was formed in April to showcase the sector to the travel trade, and currently has 25 core members and five associate members.
Brand USA will be the exclusive destination partner at the event, and will educate agents first-hand on the vast array of touring and adventure product available across the 50 states and five overseas territories.
Melanie Latham, strategic director UK & Ireland for Brand USA, said: “We are delighted to be the official destination partner for the first Atas conference.
“The USA offers a wealth of opportunities for touring and adventure holidays, and we look forward to meeting the frontline agents who have the opportunity to showcase this great destination to their customers.”
View Brand USA’s Atas profile here.
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