The value and contribution of sustainable tourism is being highlighted in a consumer awareness push unveiled by the United Nations World Tourism Organisation.

The ‘Travel Enjoy Respect’ initiative aims to engage tourists in making the sector a catalyst for positive change.

The campaign, which will run in various languages and outlets around the world, includes a manual of tips for responsible travellers.

This has been developed by the World Committee on Tourism Ethics in line with the UNWTO global code of ethics for tourism.

The manual provides travellers with a set of recommendations to help them make responsible choices when travelling and have a positive impact on the destinations they visit.

Destinations and companies from around the world are being invited to join the campaign and celebrate the International Year of Sustainable Tourism for Development.

UNWTO secretary general Taleb Rifai said: “Whenever you travel, wherever you travel, remember to: respect nature, respect culture, and respect your host.

“You can be the change you want to see in the world. You can be an ambassador for a better future. Travel, enjoy and respect.

“Today more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves.”

The message will reach consumers through campaign supporters including CNN International, the government of Andorra, Madrid City Council, Iberia, the Spanish National Railways System (Renfe) and Air Mauritius.