Shearings revamps Coast & Country Hotels brand

Shearings revamps Coast & Country Hotels brand

Caption: The St George Hotel in Harrogate

Shearings Leisure Group is offering agents heavily discounted rates of £40 a night B&B per room at properties in its Coast & Country Hotels portfolio.

The offer is to celebrate the relaunch of the brand’s 15 properties, which are located in areas of historical interest and natural beauty in England, Scotland and Wales.

As part of the revamp, free Wi-Fi has been made more widely available, giving internet access in all bedrooms at most hotels, as well as in public areas.

More premier and superior rooms are planned, while a number of bedrooms are due to be refurbished. Dining and drink menus have also been updated and now include afternoon tea and a gin parlour menu.

All Coast & Country properties now accept dogs by prior arrangement and for a small fee.

A new consumer website has also been launched with a new logo and bookable website.

However, agent bookings will continue to be made via the Shearings agent portal at

Managing director Chris Hannon said: “With plans to continually improve our hotels, we felt a new logo and website reflected our promise to consistently deliver hotel experiences that exceed expectations.

To book a discounted room, email


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