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The Co-operative Personal Travel Advisors to be renamed The Freedom Personal Travel Advisors

Thomas Cook is to rename its homeworking group The Co-operative Personal Travel Advisors (CPTA) to The Freedom Travel Advisors.

It follows the decision to end Thomas Cook’s joint venture with The Co-operative Group at the end of last year.

The new name and branding will come into effect on December 3.

The Freedom Travel Group and The Freedom Personal Travel Advisors will continue to operate separately but Thomas Cook said the two groups would share joint branding.

Kelly Cookes, head of The Freedom Travel Group and The Co-operative Personal Travel Advisors said: “This is an exciting time for us and we are working on plans to support the new branding.

“Freedom is a strong name in the industry and aligning our brands provides even more opportunities that will benefit both our homeworkers and consortia members.”

There are currently 135 CPTA members and 150 Freedom members.

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