Tigerbay, part of the ATCORE technology group, has been announced as the first headline sponsor of the Association of Touring and Adventure Suppliers Conference.

The overnight conference will take place in Birmingham on October 18-19, and will feature educational sessions, a showcase featuring the 25 supplier members of Atas, and a gala dinner.

Tigerbay provides a reservation and e-commerce platform, in addition to a range of digital services for specialist travel operators.

Carl Morgan, managing director of Tigerbay, said: “Tigerbay is delighted to join Atas as an associate member and headline sponsor of the inaugural Atas conference.

“We believe this is a great initiative to raise awareness of the sector to agents and the wider travel community.”

He added: “Tour and adventure travel is definitely a growth area within the market and it’s important that there is a platform for established operators and newcomers to talk to the trade and consumers about the wide-ranging product available.

“As a technology company working closely with a number of specialist tours and activity operators to provide their tech platforms and websites, we are obviously keen to see this sector continue to thrive.”

Lucy Huxley, editor-in-chief of Travel Weekly Group and moderator of the Atas Conference, said: “We are delighted that Tigerbay has signed up as the first headline sponsor of the conference, which is set to attract more than 200 agents in its first year.

“Travel Weekly Group is committed to working with the members of Atas to the promote the touring and adventure sector to the travel trade, and it is fantastic to have leading suppliers such as Tigerbay also showing their support for the sector and recognising its huge potential for growth.”

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