A new airline which links six UK airports with popular Switzerland ski resorts has gone on sale.

Powdair is selling tickets through its website powdair.ski offering a winter programme of flights between Sion Airport in Switzerland and the UK, Germany and Belgium.

Sion located in the heart of winter sports region the Valais.

Flights start on December 14, 2017, and, according to the airline, will significantly cut transfer times to some of Switzerland’s most popular ski resorts, including Zermatt, Verbier, Saas Fee, Crans Montana and Nendaz.

Shared and private transfers can be booked on the airline’s website. The airline boasts little fluctuation in ticket prices on peak dates.

The eight airports that will be served by powdair are Luton, Southend, Southampton, Bristol, Manchester and Edinburgh as well as Antwerp and Hamburg.

Zoë Ombler, head of commercial for powdair, said: “It’s not every day that we get to launch an airline and especially one that opens up a completely new route into an airport that is so close to some of the world’s best ski resorts.The response we have already seen on social media shows the kind of interest people have in the area and regular, scheduled flights into Sion are long overdue.

“Every winter sports enthusiast knows about the sheer quality of ski resorts in the Valais region and we are proud to be able to help our customers reach those resorts faster than any other available option”.

Marcelline Kuonen, head of experience and market management at Valais Promotion, said: “We are looking forward to seeing direct flights into the Valais region commencing in December this year with powdair and welcoming more guests into our fantastic region.

“The Valais is one of Europe’s premier winter sports regions in the very heart of the Alps with destinations such as Zermatt, Saas Fee, Verbier and Crans Montana – some of the world’s top ski resorts within easy reach of Sion Airport. The new flight routes with powdair will make it even easier for skiers and snowboarders from Great Britain, Germany and the Benelux Countries to visit the Valais and we very much welcome this new initiative”.

Aline Bovier-Gantzer from Sion Airport said: “We are really excited to welcome powdair into Sion and fly to new destinations in the UK, Germany and Belgium.

“The chance to bring in winter sports tourists into Sion Airport is a great opportunity for the region and we are looking forward to welcoming our new guests here. Our airport is ideally located to easily reach the well-known ski resorts in the Valais and we hope that it will also provide a link from Sion to destinations such as London and Edinburgh as well.”