Keith Pickard has been named as group director of golf, leisure & spa by Macdonald Hotels & Resorts.
He steps up from his previous role of director of golf at the UK independent hotel chain.
Pickard will oversee each of the lifestyle departments of the 45-strong hotel group, including 21 spas.
He said: “Spa and wellness play a major part in the Macdonald Hotels & Resorts business strategy so I’m extremely pleased to be taking on this role.
“Over the past few years there’s been significant investment
into the spa facilities so my aim now is to enhance the customer journey through new and memorable experiences, amazing staff service and wonderful facilities.”