Novasol is to launch its first ever national TV advertising campaign this weekend.
The holiday home specialists, which has over 40,000 properties for rental, has created a 30-second clip showing a family staying in a villa in the sun enjoying barbecues, cocktails, water fights and their own private swimming pool.
General manager Alex Stuart encouraged the trade to piggyback the ad, as Novasol offers them price parity.
He said: “We are targeting the family market. The advert is very much themed around family values and shows them enjoying what a villa holiday can offer. We are very excited about it.
“The trade should be jumping on this because people across the country are going to see it and be talking about it.”
Stuart spoke to Travel Weekly to give travel agents the heads up that the advert will be going out on Sunday, May 21, so they can watch it and use it as an extra selling tool.
As part of a wider advertising campaign, Novasol is also promoting its holidays through Heart Radio.
Watch a ten-second teaser of the TV advert below:
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