Triangle Travel is to open its fourth high street shop in Newbury in early June.
The independent agency, which specialises in high-end luxury tailor-made, will add its Market Place store to existing shops in the villages of Mortimer, Wallingford and Pangbourne.
Managing director Rob Kenton said: “We want to open as quickly as possible.
“With Newbury, we are going to keep it high-end. We know that the model works and we are just taking it to a bigger town.
“Our big business is great customer service and tailor-made. It’s something people can’t do on the internet. People get recommendations – and there’s too much choice online – but our agents can recommend hotels and itineraries.
Two new agents will be hired and Jessica Martin, who already works for Triangle and has more than 20 years in the industry, will move over to manage the Newbury shop in her home town.
The business, which opened in 2001 with its Mortimer shop, also employs four home workers.
“Our bread and butter is high street retail,” said Kenton. “But finding new places is really difficult. It needs to be the right place and at the right rates.”
Newbury is the biggest town that Triangle Travel will have a high street presence in so, as members of The Travel Network Group, consulted their consortia for advice.
Kenton added: “Our concept has worked in the villages but in Newbury we are going to be up against some large national retailers. We’ve got to fit in and stand out alongside them.
“TTNG have come and looked at the outside of the building and given us their thoughts on the signage and the look of the shop. They see agencies in bigger towns more than we do so their marketing skills have really helped us take the next step.”
The Travel Network Group’s group marketing director Si Morris-Green said: “It’s great to be working with Rob as he is so proactive. We will be helping him firmly establish his new business locally by rolling-out a number of marketing initiatives and campaigns that are sure to generate lots of interest and drive footfall through his new store.”
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