BA named UK’s top ‘superbrand’ for fourth successive year

BA named UK’s top ‘superbrand’ for fourth successive year

British Airways has been rated as the top UK consumer brand for the fourth year in succession.

The airline was also rated the top business ‘superbrand’ of 2017 with Virgin Atlantic in seventh place and Hilton Hotels and Resorts in 20th position.

The consumer top 20 superbrands also saw Thomas Cook, Heathrow, National Express and P&O Cruises top their categories.

Abta was also rated as a qualifying consumer superbrand and a business superbrand.

Business superbrand winners in the travel sector included Hilton, American Express Travel and Eurostar.

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