Abta brand valued by corporates, survey finds

Abta brand valued by corporates, survey finds

The Abta brand is seen as key when corporations opt for travel companies to organise their business travel, research revealed by the association today (Thursday) claims.

More than four in five (82%) of managers with decision-making responsibility, say that Abta membership is important or very important when they select a travel management company.

This is even higher than the 73% of consumers who regard Abta membership as essential or important when booking a holiday.

Managers with decision-making responsibility at companies with 250-500 employees especially value Abta membership. More than nine in ten (92%) of decision-makers in companies of this size stating that membership was very important or important when selecting a TMC.

A total of 38 of the top 50 largest TMCs are members of Abta and a further one in ten members count business travel as their principal business.

Abta brand and business development director Victoria Bacon said:  “Travel management companies are an incredibly important part of our membership and I am delighted to see that managers with decision-making responsibility hold Abta membership in high regard.

“When selecting a travel management company, the Abta badge gives managers assurance that they are booking with a reliable and robust company.

“The majority of the public regard Abta membership as essential or important when booking travel arrangements.

“The fact that an even higher percentage of corporate managers see it as important when selecting a travel management company, is a clear indication of the value that Abta membership brings to a TMC.”

The details were released ahead of the Business Travel Show which takes place at Olympia in London on February 22-23.

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