Budget carrier Wow Air is to offer business seats and priority boarding for the first time this summer.
The Icelandic airline is to sell seats across three tiers, with ‘Wow Biz’ being introduced from June 1.
The new offering will allow travellers to upgrade from the current standard service and choose from three different options.
Return prices from Gatwick, Bristol and Edinburgh to any destination on the carrier’s network start at £32 for Wow Basic, rising to £79 for Wow Plus and £156 for Wow Biz for bookings made by midnight on Sunday for travel until June 10.
Wow Basic includes an economy seat and a small bag that must fit under the seat in front, up to a maximum of 42x32x25cm/17x13x10in.
Wow Plus gives an economy seat, a small bag, a second carry-on bag up to a maximum of 56x45x25cm/22x18x10in, plus a checked bag and cancellation protection.
Wow Biz covers a small bag, carry-on bag, checked bag, seat reservation, cancellation protection, priority boarding, free hot meal and drink on board and a larger seat.
A new cabin of ‘Big Seats’ will also be available in widebody Airbus A330s on long haul routes such as Los Angeles and San Francisco giving 37 inches of legroom instead of the airline‘s regular 30 inches.
Business class style seats will be available in other aircraft with XXL (35-37 inches) and XL (32-34 inches) seats on single aisle A320 and A321 aircraft.
Passengers will also be able to purchase larger seats as an add-on outside the WOW Biz package, as well as fast track options.
Wow Air founder and chief executive, Skuli Mogensen, said: “We have worked hard to lower the price of airfares across the Atlantic to give more people the opportunity to travel.
“Now we intend on lowering the prices for business by providing many of the same services for a much better price.“
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