Escorted tours specialist Collette has reported a 27% hike in January revenue with passenger volumes up 30% on the same peaks period last year.
Most of Collette’s trade consortia partners have seen significant year-on-year growth to contribute to the record-breaking start to 2017.
Agent feedback indicates that a January sale and access to live flight inventory have been popular and a low deposit offer is helping attract customers.
The south and northern regions have seen the highest levels of growth, with departures from Heathrow and Glasgow seeing a “remarkable” year-on-year performance.
Asia, Africa and South America have attracted the highest growth.
Passengers to North America continue to increase despite the change in US president, while Japan is proving to be very popular, according to the company.
The operator’s latest offer is free European flights to connect to more than 80 tours when booked in February.
UK managing director Carl Burrows said: “We have implemented many changes in the last 12 months and these changes are now all delivering beyond our expectations.
“The new pricing structure, where we advertise the tour price and go to market at the time of booking to find the customer the best airline price for their chosen tour, is really enabling us to provide the customer with the best value for money.
“And with tips and our premium door to door service included in our flight inclusive prices, we are now better value for money than ever.
“In addition, the price of our tours has been protected from any exchange rate fluctuations and fuel surcharges with our no surcharge guarantee.”
He added: “The support from our partners so far this year has been phenomenal and there is a real buzz around Collette at the moment.
“Over the last 12 months, we have been listening to our trade partners and working very closely with them.
“This strategy is certainly working very well at the moment and we will continue to support in every way we can. We just want to thank everyone for continuing to support Collette and contributing to this record breaking month.”