A huge jump in annual turnover is projected for the Day Out With The Kids online community for families following a revamp of the company’s website.
The site dedicated to family days out in the UK claims to be attracting two million visits a month.
The turnover in 2016 of £250,000 is set to soar to £6.5 million this year, according to the brand which is headed by Paul Stobbs, also group CEO of Attraction World.
Staff numbers of 14 are due to double in size this year.
State of the art functionality on the new website will mean that parents receive suggestions tailored to their family, including children’s ages, interests and geographic location.
The steep growth targets are attributed to the technology behind the site, combined with functionality being user tested by parents.
With a combination of social media, blog and email content helping families to plan their next day out, the site lists 6,000 attractions.
Stobbs said: “In my 25 year career, this is the best team I’ve ever worked with. What we’ve set out to achieve is quite remarkable, and I have no doubt that we’ll go way beyond our ambitions.”
Head of brand Catherine Warrilow added: “What we’ve created is one-of-a-kind and is all because of what parents have told us they want and need.
“We’ve coupled that with technology that provides a seamless experience and believe that as a result we’ll continue to lead the industry with an exceptional product.”
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