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Saga reports ‘robust’ trading in second half of 2016

Over 50s travel and insurance business Saga reported “robust’ trading in the second half of 2016.

In a trading update this morning, the group said it was on course to meet its expectations for the full year.

The update covered trading for the period from August 1, 2016 to January 10, 2017.

Saga said it had continued to trade strongly in the second half of the year.

“Significant progress has been made in analysing the customer database and mapping customer activities and behaviours, to identify key drivers of future value for the business,” the company added.

Further details of this work will be shared at a capital markets event to be held on the same day as full year results are announced on March 29.

Chief executive Lance Batchelor said: “The business continues to perform well, with our core insurance and travel divisions both demonstrating consistency in delivering robust results.

“I am pleased that this means we expect to report results in line with our expectations for the full year.

“We have also maintained our focus on enhancing customer understanding and the in-depth segmentation of our database.

“I look forward to outlining our plans for using this insight to drive long-term earnings growth at our capital markets event in March.”

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