Fred Olsen reports strong turn of year

Fred Olsen reports strong turn of year

Strong turn of year booking levels have seen almost half Fred Olsen Cruise Lines’ 2017 capacity sold.

This represents a rise of more than 5% over the same peak sales period last year.

The line generating more than £1 million of cruise revenue in a single day, on January 9, for the second year in succession.

The increase in sales comes as the Fred Olsen offers a range of incentives in its turn of year campaign including no single supplements and upgrades to free all inclusive drinks packages.

Head of sales Neil Herbert said: “We are delighted to be celebrating another £1-million-sales day, for the second year in a row, as part of our turn of year sales campaign.

“The first time that we achieved this – aside from on our new cruise season launch – was last year, on Tuesday 19th January 2016, so this phenomenal figure has been reached even earlier this year.

“Whilst we already have a very high guest repeat rate – with over 60% of Fred Olsen cruisers returning time and time again – we are also attracting a significant number of customers who are ‘new-to-cruise’, or ‘new-to-Fred Olsen’, who are keen to enjoy a holiday experience on a smaller, more intimate ship, with a relaxed and friendly atmosphere.”

Fred Olsen is to release its 2018-19 cruise programme in March.


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