Luxury Dubai hotel Burj Al Arab has introduced 24-carat gold iPads for its in-house guests.
Designed specifically for Burj Al Arab and engraved with the hotel's logo, they will be offered to every guest when checking in.
The iPad's can be used as a 'virtual concierge', while information about the hotel's serices will also be available alongside descriptions of restaurant and spa options and menus.
Heinrich Morio, the hotel's general manager, said: "Our exclusive Burj Al Arab 24-carat gold iPads epitomise Jumeirah’s philosophy of 'stay different' and further enhance our guests' experience during their stay.
"We have also recently introduced iMacs inside all our suites to ensure that we offer thoroughly modern guest experiences and keep up with hospitality industry trends."
The products will be introduced today and will soon be available to buy at the hotel's boutique.
Amjad Ali, chief executive of Gold & Co London, said: "The Gold & Co. London 24-carat gold iPad is the ultimate in luxury accessories, hence we wanted it to be paired with Burj Al Arab, the world's most luxurious hotel. The symmetry is obvious, as both the gold iPad and the hotel are unique in terms of extraordinary quality and design."
In October 2012, the hotel premiered an exclusive 24-carat rose gold iPad in support of Breast Cancer Awareness Month. The iPad was engraved with a pink ribbon and the hotel's logo.