Expedia fronts latest Brand USA push

Expedia fronts latest Brand USA push

Global online travel agency giant Expedia is the sole call to action in the third stage of a global promotional campaign by marketing organisation Brand USA.

The month-long campaign, which breaks today (Friday), includes 30-second TV adverts supported by digital, posters and print ads.

Brand USA chief executive Chris Thompson said: “The UK is a key market for us as the largest overseas market in terms of visitation numbers, and the number one spending market for the United States.

“Showcasing the country as an exciting holiday destination and demonstrating the welcome of the USA on television is incredibly important to us.

“We want to invite travellers to discover the limitless possibilities the United States has to offer.”

The number of UK visitors to the US hit almost 3.5 million in the first 11 months of last year.

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