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Jurys Inns changes GDS code

(10 October 2008)

Jurys Inns has changed its global distribution system private label code to JI.

The switch from the previous JD code covers all the company’s 23 properties and is now active on the Galileo, Sabre, Amadeus and Worldspan GDSs.

Jurys Inns group chief executive Niall Geoghegan said: “The new JI code enables us to reinforce Jurys Inns’ brand awareness in our primary markets and to brand build in secondary markets.”

by Edward Robertson