Sun-soaked beaches, unparalleled shopping, opulent hotels and more bling than you can shake a gold-encrusted stick at; it's these factors which have traditionally lured travellers to Dubai.
But if you're fed up of the flashy stuff and are craving culture, some resorts have made concessions to the emirate's Arabic heritage.
Based on a blend of South Africa's upmarket lodges and the renowned Arab hospitality, this property was built in the style of a traditional Bedouin encampment.
The luxury property provides the perfect setting for romance and is only a 45-minute drive from Dubai airport.
Resort activities include falconry, camel trekking, archery with traditional bows, dune safaris and excursions to local villages and the Hajar Mountains.
The resort also has a nature reserve to reintroduce indigenous wildlife species, some of them endangered, to the Arabian Desert.
Sample package: Emirates Tours offers four nights' full-board (for the price of three) for £1,145 per person, including flights and transfers. Valid from June 1 to September 30.
The architectural style of this hotel is in keeping with traditional Arabian designs.
From the grand lobby to the arabesque design of the carpets in the suites, this property is a far cry from the characterless international resort hotels which are springing up all over the city.
It also has an authentic Moroccan restaurant, Tagine, in which everything from the staff to the furnishings are 100% Moroccan.
The hotel's spa has an oriental hammam with a marble massage table, two steam rooms, two whirlpool baths and 12 treatment rooms.
Sample package: Seasons in Style offers seven nights' half-board at the One and Only Royal Mirage for £1,645 per person until September 30, including flights and transfers.
This sprawling resort features two boutique hotels.
Guest rooms in Mina A'Salam have a Middle Eastern flavour with plenty of dark wood and lavish antique furnishings. Set among meandering waterways, guests can travel through the resort by traditional water taxi.
At the heart of the resort is Al Qasr, which resembles a palace and is surrounded by a moat, reminiscent of Dubai's ancient architectural style.
Sample package: Hayes and Jarvis offers five nights' bed and breakfast at Al Qasr, Madinat Jumeirah for £699 per person departing June 2, including flights.
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