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Going Places in false ad rap

(21 October 2004)

GOING Places has been fined £2,000 after a court heard its Llanelli branch had advertised a two-star resort in the Canary Islands as four-star.

The company admitted false trade description charges during a hearing before Llanelli magistrates.

Holidaymakers complained to local Trading Standards officers after they discovered the accommodation was not what they had expected during the holiday in July 2003.

MyTravel said the grading error for the Playa del Ingles resort in Gran Canaria had been a misprint in a second-edition 2003 Airtours summer sun brochure.

While the error was corrected on travel agency systems and in third editions, the customers had not been informed of the change by the agent, who has since left the company.

A MyTravel spokeswoman said: "The booking was made in July 2002, for a holiday in 2003. The brochure error was amended in November 2002 to show the hotel’s correct star rating."