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advantage targets midconsort members

(28 March 2003)

CONSORTIUM Midconsort has come under threat for the second time in less than a year following a recruitment offensive by rival Advantage.
The 125-shop consortium was targeted by the Global Travel Group last year(Travel Weekly June 10 2002) while rumours Advantage was also seeking to poach Midconsort members were denied.
The fresh bid, in which members have been sent a letter by Advantage agent and recruitment consultant Julian Foster weeks before Midconsort's annual £700 subscription is due, has forced a counter-attack from Midconsort.
Chairman Neil Basnett has written to members refuting Foster's claims of better commercial deals. He added: "Such an aggressive approach will have the opposite effect by turning members against him. I'd be surprised if we lose any members to Advantage."
Foster has also written to 360 non-aligned agencies but has yet to recruit new members. He said Advantage's deals were "infinitely superior" and denied it was a case of sour grapes after Midconsort refused to take him on in a similar role last year.

 

J Dennis