CONSORTIUM
Midconsort has come under threat for the second time in less than a year following a recruitment offensive by
rival Advantage.
The 125-shop consortium was targeted by the Global
Travel Group last year(Travel Weekly June 10 2002) while rumours Advantage was
also seeking to poach Midconsort
members were denied.
The fresh bid, in which members have been sent a
letter by Advantage agent and recruitment
consultant Julian Foster weeks before Midconsort's annual £700 subscription is due, has forced a counter-attack from Midconsort.
Chairman Neil Basnett has written to members
refuting Foster's claims of better commercial
deals. He added: "Such an aggressive approach will have the opposite effect by turning members against him. I'd be surprised if
we lose any members to Advantage."
Foster has also written to 360 non-aligned agencies
but has yet to recruit new members. He said
Advantage's deals were "infinitely superior" and denied it was a case of sour grapes after Midconsort refused to take him
on in a similar role last year.