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THE British Tourist Authority is banking on a £6 million campaign to boost visitor numbers if the UK and US attack Iraq.

The short-break campaign will not start until the late summer but 11 key markets around Europe will be targeted, with London playing a prominent role.

BTA chief executive Tom Wright could not say how many jobs or visitors would be lost in the event of a Middle Eastern conflict, but said the BTA’s experience following September 11 meant it was prepared.

“The ‘Only in Britain. Only in 2002’ campaign means we have plans in place to build the response. The key is to have the right offers out there,” he said.