News

KUONI managing director Sue Biggs has criticised the trade’s obsession with price as its latest long-haul report shows customers are picking holidays based on value not cost.

In what Biggs admitted had been a “very tough year”, the trend during 2002 was a shift in importance from low prices to quality and value among Kuoni customers.

She called on the trade to tone down its fixation on price.

Kuoni’s 2003 long-haul report further pinpoints a trend towards a flatter booking pattern - rather than high peaks in January - and travel to more widespread destinations.