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OCEAN Village is pushing a ‘save up to 50%’ message for next year’s bookings in order to catch the bargain hunters in January and February.

Managing director Nick Lighton said it had to have a discount message if it had any chance of attracting first-time cruisers. “We are aware there are people who go bargain hunting and we have got to be in on that,” he said.

Coinciding with its third-edition brochures, the ‘save up to 50%’ offer applies to bookings made by February 28 on cabins at all grades across the Ocean Village Mediterranean programme, with selected departures between April and October. To promote the offer, agents are being given A5 leaflets to rack in their shops. They also have the chance of winning an Ocean Village mountain bike.