News

THE Cayman Islands Department of Tourism is embarking on a £400,000 publicity drive.

Advertisements will appear in lifestyle and dive magazines in addition to radio and on-line throughout autumn and winter. The campaign will promote the three islands of Grand Cayman, Little Cayman and Cayman Brac.

The catchphrase ‘three drops of colour’ has been adopted for the campaign. The words have been chosen to describe the three islands.

The HDM agency has been employed to mastermind the campaign, which will highlight beaches and its diving opportunities.