News

STENA Line has heralded its on-line booking engine a major success after 550 agents signed up to use the site following its launch last month.

Head of sales GB for Stena Line Wendy Hartley said: “We’re seeing in excess of 100 new registrations every week. The increase in repeat bookings confirms that the site is easy to use, which is exactly what we wanted to achieve and cuts down on time spent by agents trying to get through to call centres at this busy selling time.”

To encourage more agents to book on-line, Stena Line has extended a competition that allows agents to win prizes for making on-line bookings until the end of August. Agents stand to win CD players, short breaks, mobile phones and karaoke machines.