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travelex in world cup sponsorship deal

(25 April 2002)

FOREIGN exchange specialists Travelex is to sponsor ITV’s coverage of this year’s World Cup.

The 33 million deal means Travelex branding will appear on ITV’s world cup marketing as well as sponsorship of all live coverage and the World Cup website.

Travelex has previously signed sponsorship deals with the Australian cricket team and the Toyota formula 1 racing team.

 

John Lavabre