News

SWITZERLAND’S new national airline Swiss is to embark on a UK trade and consumer advertising campaign to build brand awareness when it is launched this weekend.

Swiss will take to the skies pledging to flood the market with attractive fares for leisure and business passengers to rebuild confidence and return the ‘Swissness’ to the national carrier.

It has also promised to ‘over invest’ in distribution channels and rely heavily on travel agents to support its business. The airline is offering a flat 7% commission across all cabins with overrides based on volume. And the carrier claims to have contracts in place with 1,000 corporates in the UK and around the world.

The marketing blitz will include TV advertising focusing on the new corporate identity and on-board service.