News

AIRTOURS has put an end to speculation and confirmed it plans to adopt the MyTravel name.

Airtours chairman David Crossland, commenting today as the company released its results for the year ending September 30, said: “I am delighted to formally announce the launch of MyTravel, a new way of serving our customers and a new name for the group. MyTravel encompasses all aspects of our distribution business whether by retail, telephone or electronic media. We will use our existing businesses, including aviation and cruises, with their international exposure, to promote the MyTravel name.

“Our tour operating and accommodation businesses will retain their strong and well established brand identities and will proudly proclaim that they are ‘part of MyTravel Group’”.

Although individual operations may retain their original branding, the MyTravel name will feature on stationery, brochures, retail shops and the group’s 51 aircraft.

Speculation Airtours would rebrand has been rife for months and the launch of a MyTravel branded website was postponed until today following the US terrorist attacks on September 11 (Travel Weekly October 22).

The financial results show Airtours has reported an operating profit of £147.4 million, a 57% increase on last year’s results. German operations improved by 77% to £76.3 million.