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BTA takes philosophical approach

(19 November 2001)

THE BRITISH Tourist Authority has launched a Discover the Magic of Britain campaign based around JK Rowling's book and film Harry Potter and the Philosopher's Stone.

The campaign is aimed at encouraging overseas visitors to Britain to search for ghosts, witches, giants and dragons by using the specially designed map and guide. Locations in the guide include Gloucester Cathedral, Alnwick Castle in Northumberland and Giant's Causeway in County Antrim.